Water filter jugs can help you keep your tap water safe and tasty while minimizing your use of plastic bottles. With a filter, you’ll save money over time, while also doing your bit for the environment. But with more and more filters out there on the market, it can be difficult to know which one to buy.  Our Clearly Filtered Water Pitcher Review is here to help.

You may be thinking, “surely, they’re all pretty much the same?” As it turns out, some water filters are far superior to others. While some jugs are great for some people, they may not be the right option for someone else. That’s why we’ve decided to review the Clearly Filtered Water Pitcher. This extensive review will tell you everything you need to know about this filter before you take the plunge. Keep reading to find out why you need a filter for your home and why you might like this water pitcher best.

Why You Need a Filter Pitcher Jug

Before we get into the review, let’s talk about why filter jugs are important.

Filter pitchers are designed to filter tap water making it safe for human consumption on a regular basis. While tap water is widely considered safe in America, many areas of the country suffer from high levels of contamination. In fact, even in areas where tap water is purported to be safe to drink, studies show that some contaminants are likely still lurking in the taps.

Water filters will give you daily peace of mind, while also reducing your usage of bottled water. While drinking from the tap every now and then won’t hurt you, over time, exposure to tap water may result in illness.

What to Look For in a Filter Pitcher

So, what makes one jug better than another and how do you know what to look for?

While the design is important, your primary concern should be good filtration. You will need to look for an effective filter that can remove a wide range of contaminants. Be sure to check for the filter’s certifications. Many companies perform tests on their filters, so you may also be able to compare different companies’ test results.

If you know your water has a specific contaminant in it, be sure to check whether the filter removes this contaminant specifically. For instance, some filters only remove chlorine, so if there are traces of bacteria in your water, those will probably not the best choice for you.

About Clearly Filtered

Clearly Filtered is essentially a one-product company. So far, the main product they sell is their pitcher jug. However, they also produced portable water filter bottles, shower water filters, in-built refrigerator filters, and under-sink filtration systems.

The company was founded in 2011 to tackle the contamination found in most tap water. The company uses its own filtration system called Affinity Filtration, which is a dual-technology that can remove an astonishing 99.7% of contaminants. In fact, their filter is one of the best on the market today.

The Clearly Filtered Water Pitcher Review


  • Capacity: 80oz or 10 cups
  • Filter Type: Signature Affinity Filter
  • Filter Lifespan: 100 gallons or 4 months
  • Contaminants Removed: 232+, or 99.7% on average
  • Dimensions: 11.1×10.9×5.5 inches
  • Materials: 100% BPA free medical-grade Tritan materials


This filter jug is famous for its high-functioning filtration system. The company claims it removes more contaminants than its top three competitors put together. The signature product of Clearly Filtered was updated and improved just last year with the introduction of this new, in-house filter technology called “Affinity”.

Aside from the excellent filter, the jug has some other interesting properties.

  1. It is made with Tritan plastic which means the jug is durable and safe.
  2. Built-in water dam technology which keeps the unfiltered water from mixing with the filtered water
  3. The water filter lifespan at 100 gallons lasts two to three times as long as its competitors

As if all those were not well and good, their products have a really high satisfaction rating of 92% With all that, you can imagine how excited we were to get our hands on the product and try it first hand — and that we did.

Water Jug Design

First of all, let’s discuss the design of the jug. With a clean, clear design, this jug looks stylish yet understated. You can easily place this jug on your kitchen table without worrying about it being too eye-catching or distracting from your own aesthetic. The jug is also fairly compact, meaning it should fit neatly into your fridge.

Because the jug is clear, you’ll be able to see exactly how much water you have in each compartment of the jug at all times. The spout is well-shaped and prevents accidental spillages. The advanced water dam technology means that you can pour filtered water into a cup or bottle while the jug continues to filter tap water in the top section.

So aside from the first time of waiting for the water to filter to the bottom, refilling and using the pitcher is straightforward and easy.  Just fill the top compartment with tap water, before or after you pour a glass of water, pop it in the fridge and let it do its thing.

The Affinity Filter

Let’s get onto the most impressive and unique part about this pitcher – its filter. The Affinity Filter is a fairly new addition to the Clearly Filtered company, arriving on the scene in 2018. This filter truly is a game-changer.

The filter claims to remove over 232 contaminants, including: 

  • Fluoride
  • Lead
  • Chromium-6
  • Arsenic
  • Glyphosate
  • BPA
  • Prescription Drugs
  • Pesticides
  • Bacteria & Cysts
  • Chlorine
  • Mercury
  • Microplastics
  • Benzene

Let’s compare this impressive list to some of the market competitors. PUR filters claim to remove only six of the above contaminants, while BRITA filters claim to remove only two. 

So, this filter is by far the best at tackling contaminants in tap water. And using the jug, you’ll notice the difference in taste a powerful filter can make. 

The filter is designed to provide water that is truly clean. It uses a dual-technology approach, combining magnet-like chemical absorption with a unique physical structure. 

First, the water passes through a filter built with multiple twists and turns. In other filters, water travels in a straight line. This design allows the water to spend more time in contact with the filter, meaning the contaminant magnets have more time to get rid of the bad stuff. While this process makes the filter relatively slow, the results are worth the wait. And remember, you only notice that it is slow the first time you fill it. If you continue topping it up, the speed of the filter is a non-factor.


There are quite a few pros to this filter:

  • The excellent contaminant removal rate of 99.7%
  • Ergonomic, stylish design
  • High quality plastic materials used
  • Water dam technology for convenient pouring


There are, however, a few cons as well:

  • Doesn’t remove viruses (although, most filter pitchers don’t)
  • More expensive than some options on the market.

Who is This Pitcher For?

Just about anyone! We love this pitcher and its filter. With its advanced technology, this jug goes above and beyond when it comes to purifying water. Plus, its sleek, understated design means that the jug will look fabulous in just about any kitchen. 

To Sum Up

The Clearly Filtered Water Pitcher is something of a revelation in the water filtration industry. With its highly effective technology, you can rest assured knowing that your water is entirely clean and safe to consume. 

We hope this review has helped you to decide whether this filter is the one for you and your family. We’d love to hear your experiences with the Clearly Filtered jug!